About | Our Brand
Atura [Ah-too-rah] meaning ‘Flower’ in Leb Lango, a language used by the Lango people in Northern Uganda, was founded in 2018.
Created with the intention of producing luxury skincare products powered solely by nature, from wildcrafted, active, organic and harm-free ingredients. Harnessing the powerful healing properties from the rich diverse plant-life of Uganda, straight to your jar.
We chose the Lotus Flower as our company symbol, as it represents purity. As the flower being rooted in mud, blooms by rising through murky water, undeterred by its environment, beautiful and clean with no residue on its petals. This is beauty derived from the earth-Mother nature’s gift to us. Atura Naturals captures the very essence of purity in every jar.
Our packaging takes inspiration from the beauty that is Africa. Using black to reflect the rich soils of the continent, and gold to reflect the pure ingredients used in our products that derive from the soil.
What we Want
We wanted to make a stand and drive the idea that you do not have to compromise with beauty products, and that high-quality ingredients in its raw form, can be accessible, free from the harmful extras and still be good for your health, skin and the environment.